The slowdown in Netflix’s growth could change with the launches that the platform has in hand.
After the evident drought in the catalogs of the platforms during the first months of the year, the most important productions will return to Netflix in the fourth quarter of 2021. The platform has announced the return of some of its most popular series, among which are the highly anticipated The Witcher, You, or Cobra Kai.
This announcement came after the streamer suffered a slowdown in its growth during the first months of this year, which would have caused its shares to fall on the stock market. This could be a movement of the platform to avoid an economic blow to its forecasts. Netflix achieved magnificent figures in 2020 with an increase of almost 16 million new subscribers. Something logical considering that it kept us glued to the screen during the confinements produced by everyone.
Netflix subscribers burned the platform in a few months, so the company chose to launch new content. This is how they got big hits with fiction like The Bridgertons, Lady’s Gambit, Lupine, or The Umbrella Academy 2T. The big problem? The stoppage of filming and the absence of new content to launch.
The return of the great series ‘The Witcher’, ‘You’ and ‘Cobra Kai’
“What happened in the first part of this year was that many of the projects that we expected to come out earlier were postponed due to post-production delays and postponements by Covid,” confessed Ted Sarandos, co-executive director and content director. from Netflix. “We believe that we will return to a more stable state in the second half of the year, certainly in the fourth quarter, where we have the returning seasons of some of our most popular shows like The Witcher, You, and Cobra Kai .”
Geralt of Rivia (Henry Cavill) will return in the second season of The Witcher, where he will meet again with Ciri (Freya Allan) and Yennefer (Anya Chalotra). For his part, Joe (Penn Badgley) will continue to do his thing in the third season of You, while Cobra Kai will premiere its fourth season after its relaunch on Netflix. The Karate Kid universe series surprised with its success on the platform in 2020, after having launched its first two seasons in 2018 on YouTube Premium.
Other productions that could save the platform
Netflix also has the premiere of the new seasons of series such as Elite, Lupine, Sex Education, or La casa de papel, as well as some new bets such as Jupiter’s Legacy.
The streaming service will also release the films Red Notice and Escape From Spiderhead by the end of the year, in which they harbor high hopes. For now, Zack Snyder’s Zombie Army ( Justice League ) could be a new breath of fresh air with its premiere on May 14. Will Netflix get these premieres to increase their good numbers?