The digital age has seen an unfathomable rise in the number of businesses of all sizes, across all sectors. This rapid rise in the number of companies in recent times has spawned the need for effective marketing strategies to navigate the saturation and competition on the internet. Businesses of all sizes seem to have bought into growth marketing in a big way to get a leg up on the competition.
If you are on the fence about investing in growth marketing, you ought to take the plunge without hesitation to cement your brand’s position on the market. The two effective marketing strategies we are going to discuss in this article is getting a product marketing manager and investing in growth marketing.
Product Marketing Manager
Product marketing managers concern themselves with the product behind the scenes.
They co-ordinate with the engineers and creative teams to help concretize a product. Product marketing managers are involved in product aspects such as pricing, strategy, market analysis, branding, and messaging.
They are known to assume a variety of roles and responsibilities if necessary. Some product marketing managers help catalyze the development of a product’s packaging as part of the messaging creation process if the company requires them to do this.
Sometimes, they assume the responsibility of making sure the product reaches the company’s profit and cost goals. Product market managers can play a variety of other roles, entirely depending on what the company requires from them.
Here’s what you will need to look for in a good product marketing manager:
Leadership and Collaboration Skills
Despite the variance in their specific roles, excellent product marketing have leadership skills and the ability to work with others efficiently. While hiring a product marketing manager, make sure you find someone easy to work with.
While working with multiple departments can be a challenging endeavor, a good marketing manager will be able to get things done due to his excellent communication and collaboration skills. Finding a product manager with excellent communication skills is paramount.
This should go without saying, but product marketing managers need to have their marketing fundamentals in check. As a company, you are hiring a product market manager because of their extensive knowledge of marketing.
Excellent product market managers understand their customers. They go the extra mile to understand their needs, interests, budgets, among other factors, thereby allowing them to make wise decisions and lead your company in the right direction.
The Ability to Solve Problems
With the number of businesses and growth strategies that come up every day, product marketing managers almost always run into countless obstacles. There is no sure-fire method to solve every issue that comes up, but the ability to think on their feet is what you want to look for in a product marketing manager. The problem-solving mentality, along with leadership skills, communication skills, and extensive marketing knowledge, helps a product manager stay ahead of the pack.
Growth marketing incorporates the traditional marketing model and other techniques like A/B testing, data-driven email marketing, value-adding blog posts, SEO optimization, and so forth. The results carefully studied, and improvements are made based on these results.
Why Growth Marketing?
Traditional marketing strategies make for a great way to build traffic to the top of your sales funnel, thereby increasing a company’s awareness and user acquisition. However, growth marketing goes beyond this.
If done correctly, growth marketing adds value through the marketing funnel by attracting users, engaging them, retaining them, and finally turning them returning or regular customers.
What should you look for in a Growth Marketer?
- Data must drive your Growth Marketer
Going with your gut can only take you so far. An excellent growth marketer considers his gut feeling and his extensive research to arrive at a valuable decision. You want your modern growth marketer to dive deep into the data to figure out which strategies are reliable by using all the tools and data at disposal.
Jack of all Trades Mentality
You want your growth marketer to have several tools at his disposal and be willing to use them to push the envelope. Your results will be limited if your growth marketer is a one-trick pony. An excellent growth marketer should be able to experiment with optimizing ad copies, using A/B tests, coding, creating video, and much more. A growth marketer with a varied skill-set can take you places.
A growth marketer must be product-focused. You want your growth marketer to make your target audience buy your product because of how valuable it is, not by forcing them to buy something they are not necessarily interested in. This is done by highlighting the benefits of your product and showing your potential customers how your product can bring them value.
Coupled with ‘jack of all trades’ mentality, creativity is what makes a growth marketer stand out in this business. The willingness to be creative and attempt something that has never been done before is invaluable in growing your brand.
Taking a Risk
Finally, a growth marketer must be willing to take a risk and not be afraid of failing. The most effective strategies known to us were developed and perfected after a significant amount of trial and error. The ability to try something new, correct, and quickly optimize it will get you results in the least amount of time.
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